McWane

Challenge

Headquartered in Birmingham, AL, McWane is the nation’s largest manufacturer of ductile iron pipe and water works fittings.  After press reports led to multiple investigations and convictions stemming from a variety of environmental, health and safety violations and crimes, McWane turned to WMG to help chart a course back to industry respectability and to repair and rebuild its brand.  With new corporate leadership, and a $350 million investment in new technology and management practices, McWane undertook a top to bottom turnaround effort and developed an impeccable record of health and safety.

Strategy & Tactics

WMG worked alongside McWane to implement a crisis communications plan, new media policies and press outreach, conducted media training, designed and produced a successful Buy America advocacy campaign and much more.

Results

McWane is now recognized as a world leader in environmental, health and safety. In fact, McWane is frequently asked by federal officials to demonstrate its cutting edge practices to other manufacturers in the U.S. and abroad. It has also won numerous national, regional and local awards from government agencies.

“Experts in traditional media… pioneers in new media!” – Ruffner Page, President of McWane

  • Client

    McWane, Inc